Episode 20: Bill Lee

My guest on episode 20 is Bill Lee, business consultant and sales training expert. Bill is a giant in the industry and one of the most thoughtful men I know. I do not know of any other individual to whom more people refer to as a mentor—a really powerful sentiment considering how much time and attention proper mentorship requires and how much a great mentor can change a career—and life. I consider Bill’s book, Gross Margin: 26 Factors That Affect Your Bottom Line, to be mandatory reading. Every person in our industry should have their own copy and be required to test out of it. Seriously, it’s that important, and Bill gives us an overview in this episode. We also discuss:

  • How to get over price sensitivity
  • Ways you can change the performance of your sales team
  • What makes an effective sales meeting
  • . . . and much more. Enjoy!