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Episode 40: Online Ordering to Enhance Relationships with Ryan Stensland of Pioneer Materials 

Our guest today is Ryan Stensland, General Manger at Pioneer Materials West in Colorado. In addition to leading seven locations from Denver to Grand Junction to Casper, Wyoming, Ryan led the effort to launch the online ordering capabilities for the GMS family of brands. Despite the challenges, Ryan successfully implemented online ordering which now accounts for nearly 20% of his sales—saving his customers and his team time while improving communication.

An initial concern from skeptics was the potential loss of personal connection with customers. In this episode, Ryan shares his belief that his relationships have gotten stronger because his team is now able to connect with customers online and off. Thanks for listening.


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