LBM Sales Fundamentals Workshop
The LBM Sales Fundamentals Workshop is the most engaging and interactive annual sales training event on the planet, held every April in Fort Worth, Texas at The Omni Hotel.
Past Attendees
Teams come to the Sales Fundamentals Workshop when they struggle with:
daily sales activities that are purely reactive
poor/absent time management systems
scheduling meetings with decision-makers
articulating value and differentiation over price
negotiating with conviction
organizing and accurately valuing their sales pipelines
What's Included
More than just an engaging and memorable 2-day sales training event, the Sales Fundamentals Workshop will combine the most relevant sales training—over the course of more than 12 months—to lead to behavioral changes that drive new sales consistently.
This is what happens at each stage of the Sales Fundamental Workshop:
-
Receive a signed copy of Behind Your Back
Complete the 360 Sales Assessment
-
The industry's best 2-day live sales training event
2 nights at The Omni Hotel + food and drinks
Sales playbook with 40+ pages of actionable content
Photographer to upgrade your LinkedIn profile
Learn from 80+ sales leaders from across the USA
-
MACs begin: Monthly Accountability Calls
Implement the Weekly Game Plan time management system
SFW Book Club: Receive 2 more books, 1 every 90 days
You Are Owed Nothing
Deliver Value First
THE YOUNG ALASKAN SALESMAN WAGGED his finger at me and said, “That’s good stuff right there. You should trademark that, bro.”
This segment of the workshop I was leading in Anchorage was devoted to sales reps sharing their most memorable customer interactions— and what insights they extracted from them.
The young man shared a story from early in his career as he was earning a small builder’s confidence. The builder’s business grew and their relationship deepened. Trust, loyalty, and mutually beneficial collaboration built the foundation of this supplierbuilder partnership. Until the sales rep appeared on-site unannounced. Bile leapt in his throat. He slammed his truck into park and marched through the mud, seething at what stood before him: a Denali-sized pile of his competitor’s wood stacked everywhere.
-
I had always known that Deliver Value First was right, but trite. Certainly nothing new. But paired with this blunt reminder from the builder in this sales rep’s oh-so memorable story, it instantly provided me with a mantra I could recite to help me keep my own head on straight.
Fast-forward eight years and we’ve shared this little two-liner without much restraint. It’s been printed on thousands of books and workbooks. Hundreds of hats, tees, and pennants. It’s been engraved on Yeti mugs, wooden dice, and at least one set of cornhole boards.
It’s been embroidered on two of my Dad Vests and I’ve repeated it at the end of nearly four hundred episodes of The Construction Leadership Podcast.
With all that mileage, we figured it was time for a logo refresh. We hope you like it.
As for the backpack, we hope you like that too. Maybe, in some small way, it can help you organize and haul the important stuff in your life as you journey through the new year. From all of us at Hartmann & Co., cheers to a phenomenal 2024. We appreciate your business and friendship.
Upcoming Dates
We open registration for the annual Sales Fundamentals Workshop around Halloween each year. This event will sell out within the first week of registration. If you'd like to add your name to our distribution list to ensure you secure a seat, contact us here.
Enrollment begins Monday, October 28th, 2024
Sales Fundamentals Workshop April 16-18, 2025
Who should attend?
Sales veterans who need to upgrade their skills for an increasingly tech-driven industry and better connect with younger buyers
Sales leaders looking for new tools to drive prospecting, improve time management and hold their sales team more accountable
New sales reps looking to improve sales discipline and effectiveness
Inside sales reps preparing for an outside sales role
Operations managers wishing to improve their sales coaching abilities
What Attendees are Saying
“It’s been a fantastic experience for me and my team as we focus on becoming a more organized and effective sales team. It was a great time.
I highly recommend it.”
Dave Reichert ❯❯ President at Davis-Hawn Lumber
“I’ve been to many sales seminars, but this is hands-down the best sales training I’ve ever been to. I’ve never received this much from a single event.”
Jerrod Steffes ❯❯ Account Manager at Drexel Building Supply
Featured Reviews
Pete Aubuchon
Central Valley
Beth PopNikolov
Venveo
Alex Chapman
SW Collins
Pricing
The investment to attend the Sales Fundamentals Workshop is $3,895 and includes (2) nights at The Omni in Fort Worth and all food and drink during your stay. You purchase the flight and uber yourself to The Omni . . . and we take care of everything else.
FAQs
-
The investment per attendee, will include the 2-Day workshop led by Bradley Hartmann, a two-night stay at The Omni Fort Worth, all snacks, meals, drinks, and entertainment during your stay, our weekly sales planning system that will be implemented in Fort Worth, the SFW book club which will send you 4 books over the course of the year, and monthly Zoom accountability calls led by Hartmann with attendees from SFW events in 2020, 2021, 2022, 2023 and 2024.
-
Despite hosting the event in Fort Worth, this isn't a cattle call. We're not cramming as many attendees as possible in a hotel ballroom to max out our revenue. The SFW is designed to be an engaging and hands-on event. Therefore, space will be limited to the number of new names and faces Hartmann can keep in his head at one time—which is 100. (It's kinda like Cheers—everyone will know your name . . . and we will call you out.)
-
No. Everyone who is choosing to attend is doing so on the merit of the content and people joining us in Fort Worth. Unlike other events that focus more on the sponsors and advertisers who are paying to bathe the event in their branding, we focus solely on the educational content and its value to our attendees.
-
Yes. Every year we have teams come to learn and build camaraderie together.
Email Melissa Hartmann, our Chief Financial Officer at melissa@bradleyhartmannandco.com to discuss details.
Ready to register?
If interested in securing a seat to our Sales Fundamentals Workshop next April, contact our team here and share your specific goals, outcomes, challenges, and any questions that you have top of mind.
