Attract, Train, and Retain Craftworkers
Become the Hispanic Employer of Choice in the markets you serve by bridging linguistic and cultural gaps in your business.
Good To Excelente Transformation
Your journey to become the Hispanic Employer of Choice
START AT THE TOP.
Strategy commitment and implementation starts at the top. Cultural IQ training will enable leaders to better understand U.S.A. cultural tendencies and how Hispanic cultures are similar or different. With this understanding, leadership will be better prepared to ask the questions that drive change.
START WITH THIS QUESTION.
With every initiative, a single question should be asked: “How are we including our Hispanic stakeholders here?” Leaders need to model this behavior. To become the Hispanic Employer of Choice, the long-term change begins with this thought-process. Where possible, actively involve Hispanic leaders at all levels to hear direct feedback on the question being asked.
START WITH WHAT IS WORKING.
Undoubtedly there are numerous examples of your bicultural and bilingual teammates collaborating effectively today. What are the success stories—large and small—that demonstrate what can be duplicated on a larger scale within your organization?
START SMALL . . . BUT START.
With so many moving parts (online & off, internal and external), next steps can be daunting. Look for small steps that can be taken immediately to help achieve goals and objectives for the calendar year.
WHERE DO YOU GO FROM HERE?
Below are a series of steps—some small, others large—that can guide you on your journey to becoming a Hispanic Employer of Choice, to intentionally move from where your organization is today towards becoming excelente.
How Employers Move from Good To Excelente
Leadership can be distilled down to what you do, based on your cultural awareness, and what you say, based on your use of language. Language and cultural awareness, then, inform one another to help you intentionally increase—or unintentionally decrease—the development of trust.
Once trust is developed, improving retention, safety, productivity, sales—or anything else you're striving for—becomes significantly easier.
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Complete Good To Excelente Diagnostic Assessment
Create annual plan for culturally-relevant holidays
Website translation with cultural context
Create career development plan + visual for every role in Spanish
Translate relevant new hire documents (handbook, insurance info, 401(k), ESOP info, etc.)
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Hispanic recruiting, hiring, and on-boarding analysis
Strategy facilitation with executive leadership
Develop Hispanic Leadership Council internally, provide budget
Employee referral program in Spanish
Perform exit interviews with all employees
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Obtain Good To Excelente Cultural IQ online certification
Consistent, automated (where possible) onboarding process in Spanish to match English process
6-Week Safety Spanish program for English speakers
6-Week Construction Spanish program for English speakers
Bilingual signage design, layout, and translation
Record personalized testimonials in Spanish from employees, partners
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Construction English as a Second Language (ESL) program
Bilingual multimedia content: video, podcast, copywriting
Construction-specific Unconscious Bias leadership training
Live Good To Excelente Cultural IQ workshops
Everything you need to become a Hispanic employer of choice.
Hispanic Strategy Consulting
We collaborate directly with you to help you improve your retention, productivity, and safety efforts with the Hispanic demographic.
Cultural Intelligence Training
From the board room to the job site, leaders must adapt to those they wish to lead. Understanding we all perceive the world differently is a start.
Translation Services
Bridge the language gap with our translations of onboarding paperwork, training presentations, Spanish language voiceovers, and much more.
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![Zachry Corporation]()
JASON WESTENSKOW
VP of Human Resources at Zachry Corporation
“I enjoyed how personable the Good to Excelente book is. It’s insightful and entertaining while providing a broader perspective of the shifts within our industry and how we can remain relevant in it.”
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![Sundt Construction]()
PAUL LEVIN
Corporate Director of HS&E at Sundt Construction
“We struggled with the Spanish language in the construction industry for so long. Hartmann & Co. is the real deal, improving communication and cultural engagement to the employees on your job sites immediately.”
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![AXA XL]()
GARY KAPLAN
President of Construction at AXA XL
“Good to Excelente was a great read. We are recommending this book to all of our contractors. The cultural intelligence chapters and how to respect people’s traditions are timely and important. The language chapters were enlightening as well! Hartmann’s method of learning Spanish is easy to understand and remember.”
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![Kraemer North America logo]()
TIM MALONEY
Vice President at Kraemer North America
“Based on concepts introduced by Bradley Hartmann and his team, we have already identified numerous strategies to improve our approach to safety, quality, and production on a daily basis.”
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![Oklahoma State University]()
DR. HEATHER YATES
Associate Professor and Program Director of Construction Engineering Technology at Oklahoma State University
“Good to Excelente is a humorous and eye-opening read focused on increasing cultural IQ and Spanish language skills. It is for anyone who is interested in increasing their soft skills and effectiveness leading Hispanic employees.”
From the Podcast
From the Blog
Good to Excelente Diagnostic
Download and complete the definitive construction-focused self-assessment and share with your team to understand where your company is now—and how you can improve from good to excelente.
