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The Backfire Effect

Humans are irrational. Whether we are arguing about hypothetical sports scenarios or facts with verifiable source material, humans often struggle with changing their minds in light of new evidence.

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Broaching the Lessons of The Bachelor

Approach every phone call, email, or meeting with a prospect armed with intelligent questions you cannot find out by doing a little research . . . and you’re there for the right reasons.

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Ask For What You Want

From early on in life we are taught that it is uncouth and uncivilized to discuss money matters. Well, discussing money matters, and it’s critical to ask for what you want.

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The Heartbeat of Every Meeting

While inefficient team meetings are soul-crushing wastes of your time, leading such meetings with prospects is a sure-fire way to lose business.

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