Professional Sales Field Manual: The RRI Principle Book

In the heat of your sales battles, fighting fires at every turn, dodging artillery fire in the form of an endless supply of emails, and executing evasion and escape tactics for unnecessary meetings, you don’t need a three-hundred-page book on strategic selling techniques. You need a tactical, candid reminder of the first principles of selling to help you not only survive, but thrive.

That’s what the Sales Field Manuals™ are—brief, actionable, high-caliber advice for the craft of professional selling. You will learn your lessons of combat so well that doing the right thing will become habitual. You will gain confidence in yourself as a professional salesperson who has learned to succeed in any circumstance.

Learn to use the phone with confidence, interrupt people with value, and schedule more meaningful meetings with decision-makers by leveraging the power of referrals, research, and insights.

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